What you will do:

• Candidate will partner with eCommerce and Digital Marketing leaders to provide key marketing insights and influence strategic decisions. You will collaborate with stakeholders and analysts to ensure marketing solutions are scalable, repeatable, effective, and meet expectations of various leaders
• Develop data-driven hypotheses and recommendations to enhance campaign performance, working closely with analytics, Product, and Marketing teams for continuous optimization
• Analyse the strategy, plan and support execution of Email/SMS/Push Notification/Website Marketing Journeys
• Design and deliver high-quality, scalable technical solutions for enhanced personalization and automation tailored specifically for email marketing operations and analytics.

What makes you a great fit:

• Experience working with platforms such as GCP, AWS, Databricks etc.
• Knowledge of Analytics, CRM, Attribution, and Planning tools such as: Adobe Analytics, Adobe Campaign Manager, Salesforce, Google Analytics etc
• Experience in marketing analytics, evaluating campaign effectiveness, test and learn, AB testing, market mix modeling, and multi-touch attribution.
• Experience in Building customer segments, Propensity Models, CLTV Models, Recommender system etc.