SENDA is a predictive autonomous financial wellness platform that plots the fastest and most efficient journey of the financial life, even adjusting for changes in life. The Problem 98% of the world faces anxiety and uncertainty when dealing with their financial lives. Financial health directly impacts Economic Growth, Sustainability and financial literacy levels of the employee and their family. Employee wellness is the most pressing HR issue for businesses worldwide - Employee financial stress and anxiety is one of the leading causes of underperformance, presenteeism & turnover. HR departments recognise the problem, but don't have the tools to properly measure it. Businesses are finding increased cost of advances & insurance premiums. The Solution – Google Map for your money SENDA’s quant/AI-driven recommendation engine captures assets, liabilities, debt, income – providing someone a complete 360-degree view of their financial life in minutes, giving a single financial health score and giving recommendations they can take to improve their score. It is a closed loop system that creates personalized journeys for each employee with dynamic feedback. SENDA gives businesses an unprecedented ability to measure, understand and manage the financial health of their most important assets., their employees.