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From Sanjay Nath, Co-founder & Managing Partner Blume Ventures linkedin profile link

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Previously Answered Questions

How do the first investors choose if they want to invest in a particular venture?
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How do the first investors choose if they want to invest in a particular venture?

The best thing that one can do is to focus on your idea and focus on customers and if the product and the idea is so good and you have paying customers and they find value, the investors will come after that. Investors find value and they chase entrepreneurs who have customers. All the startups like Flipkart ,Zomato, Swiggy , why the investors are chasing them because customers are using them.Just focus on the product and the customers. They invest in a line, not in a point and think of it as a journey. Investors want to track your progress as no investor will give you consent in one meeting. So what I would suggest is to think about your network, go to your network and find out those people who are willing to back you, break it up into small sized chunks lowering their risk also. The people you get your first capital from actually those should be who are ready to lose their money they are backing you because they believe in your idea.

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How to choose the right investment partner?
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How to choose the right investment partner?

Finding the right partner is much more important than getting a good deal. You have to get along with the investors and they have to believe in you. It should not be like a financial transaction and that is not the type of the investor an entrepreneur wants to get. The partnership you seek must be a person who knows you and who you feel comfortable with and vice-versa. This entrepreneur-investor relationship must be like a marriage as there are both ups and downs. It should be a long term relationship as this person is going to be in your cap table forever.

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When people love the potential of the idea, what is the reason stopping them from investing?
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When people love the potential of the idea, what is the reason stopping them from investing?

The only person that is holding you back or pushing you forward is you.You need to jump in first to prove yourself that you are confident. Afterwards, you’ll get many people's support. Everybody comes to you but of those but very few people have their own confidence to jump with you. You know that sometimes the grandma may not have the own confidence to ever do something but they will support the grandson or grandchild. It is a very simple analogy to make the investors understand that you are confident with the product and yourself..

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Is it possible to convince investors when you are working as a full-time employee with a start-up on the other hand?
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Is it possible to convince investors when you are working as a full-time employee with a start-up on the other hand?

I understand that you may have some kind obligations but the other person says very candidly and brutally that if the founder doesn’t have enough confidence in his business then how am I going to put the money. The risk factor must be reduced to a great extent for the investors to jump in. You can also convince the investors by telling them that you do not need full funding and you need some basic funds to get started and build up the confidence for them to invest.

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Should startups wait for funding to get started?
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Should startups wait for funding to get started?

Start-up can't wait but an investor can wait. Investment is the business of taking risks but as an industry we are risk averse. Though there are many good founders but as they have not executed properly and lost their money. So, the people are trying to lower the risk, they are waiting and observing for some traction. Investors don’t mind taking up time for valuation but you as a start-up founder need the capital today you can’t afford to wait because somebody else may come and launch the same idea.

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